Redux

Redux is a new web 2.0 tool that has two distinct features. This tool allows you, the end user to upload photos, videos, and music. The tool also allows you to blog as well. These two features can be summed up as: Youtube and Napster meets tweeter. The purpose of the tool is to provide commonality between individuals, whether they are strangers or friends. For example, there are many times that we find out about a good movie, TV show, or song by “word of mouth”. This tool is essentially positioning itself as the “word of mouth”. Not only can I upload clips about my favorite movies or songs, but I can also blog about them within that same posting. That gives users two features, being able to upload personal interest and also being able to comment and engage in conversation about them as well.

This tool can be very instrumental in supporting strategic discussions by providing a stage for innovation, brainstorming, creativity, and commonality. This is a place where ideas and thoughts are presented and commented on. These thoughts and ideas can be used in strategic discussions to move the agenda of the discussion forward. For example, if a company is having strategic discussions about implementing a new technology this tool could be used as a reference of some sort, in regards to previous decisions and how they panned out. The tool could be also used as a way to enlighten strategic discussions. Since people are allowed to upload videos and photos people that are having a strategic discussion could possible go down a different path, because this tool has the potential of showing them something different.